You close your laptop, let out a long sigh, and immediately think:
“Ugh. Why did I do that?”
You know the sales call should have been a win.
But instead, you’re spiraling with questions like:
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“Did I give too much away?”
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“Wait—did I even say the price out loud…?”
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“What am I supposed to say when they say they need to ‘think about it’?”
Maybe you walk straight to the kitchen for the emergency chocolate.
Maybe you text your biz bestie in all caps:
“I BLEW IT.”
Sound familiar?
You’re not bad at sales.
You’re not broken.
You’re just making a few sneaky mistakes that feel like helping… but actually talk people out of hiring you.
And once you see them? You can shift them—fast.
The Story That Taught Me the Hard Way
Let me take you back to a moment I still remember vividly—because it stung.
I had rented a conference room for a discovery call with a potential client. (Fancy, right?) I was trying to “be professional,” even though inside I was a ball of nerves.
She walked in with a clipboard and a vibe.
You know the type: super analytical, super skeptical, and super ready to grill me.
She dove right in—asking detailed questions about my methodology, my experience, my client process, my framework.
So. Many. Questions.
Thirty minutes flew by. Then forty-five.
We were now a full half hour past our scheduled time, I was paying by the hour for the room, and all I could think was, “I’m literally bleeding money while this woman interrogates me.”
Trying to keep my cool (and low-key regretting not becoming a barista instead), I flipped open my laptop and showed her my signature framework.
Big mistake.
She squinted at it. Picked it apart. Told me what wouldn’t work about it.
By this point, I was fried. My head was pounding. I was fantasizing about the almond milk latte across the street and the quiet of my car on the 45-minute drive home.
I started closing my laptop when she suddenly said—
“Can I take a picture of that?”
Excuse me??
After all that, she wanted a souvenir of the exact framework she just told me wouldn’t work for her?
But I said yes. (Old me didn’t know how to say no.)
She took the photo, nodded, and muttered, “This will help me get started.”
And just like that… she walked away with the blueprint.
No investment. No commitment. No transformation.
Just a borrowed strategy she didn’t understand how to actually use.
And you know what? She was never going to be the right client.
She wasn’t coachable. She didn’t want support—she wanted a shortcut.
But still—I had accidentally taught her just enough to make her think she didn’t need me.
The Lesson?
Share the concept. Guard the keys.
You don’t need to explain your secret sauce.
Clients need to feel your clarity, your confidence, and your care.
But they don’t need your entire Google Drive of frameworks to say yes.
If you’ve ever given away too much on a sales call, hoping it would prove your value—
Only to watch the client walk away, slightly inspired and still not buying?
This post (and the free guide that goes with it) is your turning point.
Let’s fix the 10 most common sales mistakes new coaches make—so your next call feels grounded, aligned, and actually fun.
The 10 Sales Mistakes Coaches Don’t Know They’re Making
Over the years, I’ve coached thousands of new coaches and health practitioners—and these 10 mistakes come up again and again. Ready to see which ones you might be making?
(And don’t worry—they’re all fixable.)
✨ Want to dive deeper into any of these mistakes? Click any of the 10 mistakes below to read the full post and learn how to shift them in your next call.
1. You’re Coaching Instead of Selling
If you’re solving the whole problem on the call, there’s nothing left for them to hire you for.
Instead: Give a taste, not the recipe. Focus on alignment, not advice.
2. You’re Talking More Than 20% of the Time
Sales is a listening game.
The one asking the questions is the one leading the conversation.
Instead: Pause more. Mirror. Get curious.
3. You’re Listening to Respond, Not to Understand
If you’re mentally crafting your answer before they’re done speaking, you’re missing the gold.
Instead: Try, “Tell me more about that…” and see what opens up.
4. You’re Oversharing Your Backstory
You love your story. So do I. But your prospect is the hero of this conversation—not you.
Instead: Two lines max, then pivot to how you help.
5. You’re Making Your Offer the Hero of the Story
Your coaching program is not the star—you are.
Actually… they are.
Instead: Position your offer as the guide. They’re Luke. Your offer is Yoda.
6. You’re Avoiding Objections Instead of Exploring Them
“I need to think about it” is not a no. It’s fear.
Instead: Say, “Want to talk that through together?” and see what opens up.
7. You’re Whispering the Price Like It’s Voldemort
If your voice gets weird or your energy drops, your prospect will feel it.
Instead: Share your price early, clearly, and with love.
(And for the record, I once fumbled the price so hard I went on a 10-minute rant about what was included, cut the price in half, and still heard “I’ll think about it.” I banged my head on the wall afterward. Literally.)
8. You’re Ending the Call Without a Next Step
“Let me know” is not a strategy.
Instead: Always clarify. “Would you like to move forward?” or “Want to book a follow-up chat for Friday?”
9. You’re Assuming Why They’re Asking a Question
Not every “how long does it take?” question is an objection.
Instead: Ask what’s behind it. Sometimes, they’re actually craving a time-filling purpose.
10. You’re Using the Same Sales Style for Every Personality
Some people buy logic. Others buy vibes.
In our Launchpad program, we teach the Business Spirit Animal method:
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🦚 Peacocks buy energy.
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🦁 Lionesses buy results.
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🦉 Owls buy structure.
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🐶 Retrievers buy trust.
Instead: Learn to read the room. Adjust your style.
BONUS: You’re Letting Your Nervous System Lead the Call
Let’s be real for a second…
Have you ever hit “Join Zoom,” and suddenly your palms are sweating like you’re about to defend a dissertation you didn’t study for?
Your breath is shallow. Your voice does that weird shaky thing. And when it’s time to talk about your price, you either whisper it like it’s Voldemort or rush through it like you’re reading the fine print on a medication bottle.
Here’s the truth:
It’s not that you’re bad at sales.
It’s that your body doesn’t feel safe when you’re selling.
Read that again.
This isn’t about confidence or charisma—it’s biology.
Your nervous system is scanning for danger. And because selling brings up fear of rejection, judgment, or “getting it wrong,” your body starts doing what it’s wired to do: protect you.
But when your nervous system takes the lead, you’re not showing up as your grounded, wise self.
You’re surviving, not connecting.
Here’s how that might show up:
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You over-explain to prove your value
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You freeze when they ask a pricing question
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You default to “Let me know!” so you don’t have to ask for the sale
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You blurt out a discount before they even blink 🙈
I say this with so much love: you’re not broken.
But your nervous system might need some tending.
💡 Calm energy = confident energy.
When your body feels safe, your brain works better. Your words land. Your presence shines.
Before your next sales call, try this:
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Breathe: Use the 4-7-8 breath (inhale for 4, hold for 7, exhale for 8) to calm your system.
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Ground: Feel your feet on the floor. Touch something soft. Be in your body.
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Sip something warm: Tea. Bone broth. Even just warm water. (Bonus points if you’re in a cozy sweater.)
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Say this out loud:
“This isn’t a test. It’s a conversation. I’m not here to perform—I’m here to connect.”
Because when your body feels safe, your client does too.
And that? That’s what actually builds trust and gets the yes.
The SuperNova Shift
I’ll never forget the first time a client said yes and I walked away feeling… calm. Like I didn’t chase. I didn’t overexplain. I didn’t manipulate. I didn’t “perform.”
She looked at me and said, “How long have you been doing this? You’re so calm—it’s like you’ve done this forever.”
That moment was my SuperNova.
A total inner alignment click.
When sales finally felt like me.
You deserve that feeling too.
Ready to Shift Into Soul-Led Sales?
If you found yourself nodding along, maybe even cringing a little… that’s good. Awareness is the first shift.
I put all 10 mistakes—and how to fix them—into a free PDF you can download and keep beside you before your next call.
📥 Download the Free Cheat Sheet:
10 Ways You’re Accidentally Talking People Out of Hiring You →
You’re here because your work matters. Your clients are waiting.
Let’s help them say yes with ease.
You’ve got this.
— Jaime 💛
