Let me tell you about Coach Bri. She was smart. Talented. Certified. Her clients loved her once they signed up……but signing them up? That was the hard part. On a coaching call with me, she admitted: “I just really hate talking about money. I always feel like I’m ruining the vibe.” So I asked her...
Let’s talk about Ashley. Ashley was a brilliant coach with a beautifully designed 12-week program.She had Canva slides.A custom PDF welcome kit.And a Google Doc so polished it could’ve run for office. So when it came time for a discovery call, she did what she thought she was supposed to do: She pitched the hell...
Nan hadn’t closed a client in over six months. She was a warm, outgoing coach living in New York City, passionate about helping people—but frustrated as hell that no one was saying yes. When we hopped on a call together, I could hear the edge of burnout in her voice.She said, “I just had another...
