Let’s talk about Ashley. Ashley was a brilliant coach with a beautifully designed 12-week program.She had Canva slides.A custom PDF welcome kit.And a Google Doc so polished it could’ve run for office. So when it came time for a discovery call, she did what she thought she was supposed to do: She pitched the hell...
Let me introduce you to Sophie.Brand-new coach. Certified. Talented. Passionate about helping women heal from burnout.She booked her first real discovery call with someone she met at a yoga retreat. She was so excited. So naturally, she did what many new coaches do when nerves kick in:She defaulted to the one thing she did know...
