Let me tell you about Coach Bri.
She was smart. Talented. Certified. Her clients loved her once they signed up…
…but signing them up? That was the hard part.
On a coaching call with me, she admitted:
“I just really hate talking about money. I always feel like I’m ruining the vibe.”
So I asked her to walk me through a typical sales call.
She said everything went great until the pricing part.
And then? Well…
“I kind of… mumble it.”
She laughed nervously and added:
“Sometimes I just send them the link after the call and avoid saying it at all.”
💥 There it is.
Bri was doing what I call “Pricing Voldemort Style.”
Saying the number like it’s a secret spell that might summon shame, judgment, or instant rejection.
And guess what happened?
People didn’t say yes.
Not because of the price—but because of the energy behind it.
Mistake #7: You’re Whispering the Price Like It’s Voldemort
Let’s be honest—most of us weren’t raised to talk about money with ease.
Especially as coaches, healers, and heart-led entrepreneurs, we’re often carrying old stories like:
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“Charging for this makes me selfish.”
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“If I say it out loud, they’ll think I’m not worth it.”
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“I need to prove I’m valuable before I share the price.”
Sound familiar?
The problem is, when you whisper, rush, or avoid your price, you create uncertainty.
And uncertainty doesn’t lead to yes.
It leads to “I’ll think about it” (a.k.a. slow no).
What This Looks Like in Real Life:
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You save the price for the very end and stumble through it
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You offer a discount mid-sentence without being asked
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You list 17 bonuses and payment plans before ever stating the actual number
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You apologize for your price or add “…but we can work something out!” at the end
None of that builds trust.
It builds doubt.
What to Do Instead
Say your price early. Clearly. And with calm energy.
Here’s a simple structure that works:
✨ Step 1: Introduce the offer
“Based on what you’ve shared, I’d recommend my 6-week Reset Program—it’s designed for women who are feeling depleted, out of sync, and ready to reset their energy and mindset.”
✨ Step 2: Share the price directly
“The investment for the full 6 weeks is $1,200, or $225 per week if we do a payment plan.”
✨ Step 3: Pause and breathe
Let them respond.
No over-explaining. No scrambling to justify.
Just… be quiet. (You won’t explode, I promise.)
Why This Works
When you say your price clearly and confidently, you send two powerful messages:
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You believe in the transformation you offer.
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You’re not emotionally tangled up in the outcome.
That energy is magnetic.
It helps clients feel safe—even when the price stretches them.
If you act weird about your price, they’ll feel weird about it too.
If you act grounded, they’ll match that energy.
Nervous System Tip
Before your next call, try this:
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Place a hand over your heart
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Take 3 deep breaths
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Say out loud:
“My price is an invitation. Not a threat. I hold space, not pressure.”
You don’t need a fancy pitch.
You need a grounded presence and a clear voice.
The number isn’t the problem.
Your energy around the number is what makes or breaks the sale.
So say it with love. Say it like truth. Say it like someone who believes in the magic they offer.
You’re not being pushy.
You’re being clear.
Want the Other Sales Call Fixes?
This is just Mistake #7 from my free guide,
“10 Ways You’re Accidentally Talking People Out of Hiring You.”
📥 Download the guide now →
It’ll walk you through all 10 shifts to sell your coaching with calm, clarity, and confidence.
You’ve got this.
— Jaime 💛
