Let’s talk about Ashley. Ashley was a brilliant coach with a beautifully designed 12-week program.She had Canva slides.A custom PDF welcome kit.And a Google Doc so polished it could’ve run for office. So when it came time for a discovery call, she did what she thought she was supposed to do: She pitched the hell...
Let me introduce you to Sophie.Brand-new coach. Certified. Talented. Passionate about helping women heal from burnout.She booked her first real discovery call with someone she met at a yoga retreat. She was so excited. So naturally, she did what many new coaches do when nerves kick in:She defaulted to the one thing she did know...
Usually, I tell stories from the perspective of the coach. But today? Let’s flip it. Because this time… I was the coach. And the person across from me?Let’s just say she was the human version of the “Not Listening Monster.” She was a potential client—an outward processor, big talker, fast thinker. All good things in...
Nan hadn’t closed a client in over six months. She was a warm, outgoing coach living in New York City, passionate about helping people—but frustrated as hell that no one was saying yes. When we hopped on a call together, I could hear the edge of burnout in her voice.She said, “I just had another...
She looked at me with tears in her eyes and a lump in her throat. “I really thought she was going to say yes.” This client—let’s call her Grace—had poured her heart into a 90-minute discovery call with a potential new client. She was exhausted, heartbroken, and more than a little frustrated. I asked her...
You close your laptop, let out a long sigh, and immediately think:“Ugh. Why did I do that?” You know the sales call should have been a win.But instead, you’re spiraling with questions like: “Did I give too much away?” “Wait—did I even say the price out loud…?” “What am I supposed to say when they...
Hey coach, I’m gonna say it straight: I hate nothing more than seeing smart, soulful, ready-to-help coaches……with no clients. And in 2025? That’s happening way too often. Why? Because the rules have changed. The buying climate is different. And what used to kinda work (hello vague bios and “I help” statements) is now background noise....
I didn’t have a website. I didn’t have a logo, a fancy funnel, a social media presence, or a backup plan. What I did have was a body in burnout, a relationship on the brink, and a quiet, unshakeable whisper telling me:This isn’t working. You have to leave. And so I did. The Breaking Point...
Why You Feel Like a Fraud (Even Though You’re Not) You don’t need another confidence hack.Or an affirmation taped to your mirror.Or a coach whispering, “Just believe in yourself!” while you wonder how to pay your rent this month. If you’re feeling stuck, small, or like a total fraud right now…Here’s the truth: Imposter syndrome...
5 Signs You’re Building Your Coaching Business Backwards (And What to Do Instead) Let me guess — you’re a newly certified coach (or almost certified), filled with passion and ready to help people transform their lives. You’ve poured time, money, and heart into your training, and now… You’re staring at a blinking cursor wondering,“Why does...
