Usually, I tell stories from the perspective of the coach. But today? Let’s flip it. Because this time… I was the coach. And the person across from me?Let’s just say she was the human version of the “Not Listening Monster.” She was a potential client—an outward processor, big talker, fast thinker. All good things in...
Nan hadn’t closed a client in over six months. She was a warm, outgoing coach living in New York City, passionate about helping people—but frustrated as hell that no one was saying yes. When we hopped on a call together, I could hear the edge of burnout in her voice.She said, “I just had another...
She looked at me with tears in her eyes and a lump in her throat. “I really thought she was going to say yes.” This client—let’s call her Grace—had poured her heart into a 90-minute discovery call with a potential new client. She was exhausted, heartbroken, and more than a little frustrated. I asked her...
You close your laptop, let out a long sigh, and immediately think:“Ugh. Why did I do that?” You know the sales call should have been a win.But instead, you’re spiraling with questions like: “Did I give too much away?” “Wait—did I even say the price out loud…?” “What am I supposed to say when they...
