How to Price Coaching Packages (Without Copying Everyone Else and Burning Out)

Most new coaches price their offers based on what they see other people charging. And that’s exactly why they stay stuck.

You scroll through Instagram. Someone’s charging $197 for a 90-minute session. Someone else is selling a 12-week program for $1,111. And then there’s that “premium” coach with a $5,000 offer and flashy branding you’re pretty sure you could never pull off.

So you land somewhere in the middle. Not too high, not too low.
Something that “feels fair.” Something that won’t scare people away.

And then you wonder why your calendar’s full, your bank account’s not — and you feel like you’re working way too hard for way too little.

Here’s the truth no one tells you:

If you’re building your pricing off what someone else is charging, you’re building your business on a house of cards.

Let me say that again for the coaches in the back:
Pricing based on what other people are charging will leave you overworked, underpaid, and on the fast track to burnout.

Because guess what?

You don’t know their income goals.
You don’t know how many clients they want to work with.
You don’t know their life, their expenses, their model, or their back-end support.

You’re pricing your entire business based on a social media guess.

Let me give you a better metaphor.

Imagine you’re planning a cross-country road trip.
But instead of using your own GPS, gas budget, and starting point…

You copy someone else’s map.

They’re starting in New York. You’re in Utah.
They’re driving a Tesla. You’ve got a minivan.
They’re staying in hotels. You’re camping with your dog and a bag of almonds.

How far do you think their route will get you?

Exactly.

Let’s chunk it up.

If every new coach built their pricing by looking sideways at what others were doing…

No one would be profitable
Everyone would be undercharging
And most of them would quietly give up because they’d believe “coaching just doesn’t work.”

But the truth is: coaching does work.
You just need a model that works for you.

So what’s the better way?

Instead of guessing…
Instead of copying…
Instead of pulling a number out of thin air…

🎯 Start with your actual income goal.
🎯 Decide how many clients you want to work with.
🎯 Then reverse-engineer what you need to charge to get there.

That’s it. Simple. Sustainable. Real.

Need help doing that? I made you a free calculator.

Introducing the Wellness Coach Pricing Calculator — a simple Google Sheet that takes your dream income + ideal client load and tells you exactly what to charge per client.

No guesswork. No spreadsheets of doom. No copycat pricing.

👉 Click here to get the free Pricing Calculator

It takes less than 60 seconds, and it might just change the way you do business.

Because you deserve to be well-paid for the work you love — and that starts with pricing that’s built around your life.