5 Signs You’re Building Your Coaching Business Backwards (And What to Do Instead)
Let me guess — you’re a newly certified coach (or almost certified), filled with passion and ready to help people transform their lives. You’ve poured time, money, and heart into your training, and now…
You’re staring at a blinking cursor wondering,
“Why does this feel so much harder than it should be?”
You’ve got the website half-built.
You’ve posted on Instagram… a few times.
Maybe you’ve created a freebie, or taken someone’s free “how to get clients” webinar.
And still — no consistent clients.
Here’s the truth no one tells you:
Most new coaches are building their business in the wrong order.
And it’s not your fault.
In fact, the coaching industry (and let’s be honest, Instagram) kind of sets you up this way — by pushing tactics, aesthetic, and content creation before you have the foundations of a business in place.
So today, I want to walk you through 5 signs you might be building your coaching business backwards — and how to gently turn things around.
Let’s dive in.
1. You’re Focused on Visibility Before Clarity
You’ve been told you need to “just put yourself out there.” So you’re showing up online, posting inspirational quotes, maybe sharing your story.
But if you don’t know exactly who you’re talking to — or what you’re offering them — visibility just leads to… crickets.
The Fix: Clarity before visibility.
Know your niche, your offer, and the transformation you provide before you focus on audience-building.
2. You’re Creating Content Without a Conversion System
You’ve spent hours on Canva. You’ve got reels, quotes, maybe even a blog post or two.
But where is that content leading people?
If your posts don’t lead to a clear, intentional next step — your efforts are inspiring, but not converting.
The Fix: Build your content around your conversion plan — not just what sounds good that day.
3. You’re Selling Sessions Instead of a Transformation
“I charge $75/hour!”
Sound familiar?
If you’re selling coaching like a service menu — instead of creating an offer based on a specific result — you’ll have a harder time attracting clients who are ready to invest.
The Fix: Package your brilliance.
Create an offer that solves a problem your dream client knows they have — and structure it in a way that leads to results.
4. You’re Waiting Until You’re “Ready” to Sell
You want everything to feel perfect first — the right website, the right copy, the right photos. So you’re working on your business… but not actually selling.
The Fix: Progress over polish.
You don’t need a fancy website to get paying clients. You need clarity, a strong message, and the confidence to invite people in.
5. You’re Following 17 Strategies at Once
You’ve downloaded freebies, joined challenges, followed business coaches on TikTok — and your brain is fried. You’re trying all the things, but nothing’s really sticking.
The Fix: Simplify. Focus. Breathe.
You don’t need a million strategies. You need one aligned system that walks you through what to do — and when to do it — in the right order.
So… Are You Nodding Along?
If any of this feels way too real — I get it.
I built my first business this way too, and let me tell you… burnout is not the business plan.
But the good news is: once you know the right order to build your business in, everything gets clearer.
You stop wasting time on strategies that don’t work for your stage.
You stop second-guessing everything.
You start seeing results — and finally feel like a real business owner.
And guess what?
📥 I created a free resource to help you start making those aligned decisions today.
Grab the Wellness Coach Pricing Calculator
Before you post another reel or tweak your website again… let’s make sure your pricing actually supports the business (and life) you want to create.
This simple calculator will help you:
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Reverse-engineer your income goals
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Get clarity on how many clients you need
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Find your feel-good price in under 60 seconds
👉 Click here to download the Pricing Calculator now.
You deserve a business that works — and it starts by building it in the right order.
