Finding It Hard to Get Coaching Clients? Here’s What to Do!
(Because Posting Every Day Isn’t a Business Plan 🙃)
So, you finally did it—you became a certified coach, full of wisdom, heart, and the deep desire to change lives.
You’re ready to help your dream clients experience massive breakthroughs, but there’s just one tiny, inconvenient problem…
Where are the clients?
You put up a website. You post a cute “I’m a coach now!” announcement on Instagram. You email your friends. Maybe you even make a brave attempt at a TikTok dance.
And then…
Crickets.
Maybe a few “likes” from your mom. A comment from your old coworker that says, “So proud of you!” But no actual paying clients.
Now you’re staring at your screen, wondering:
🤯 Did I just make a huge mistake?
😬 Maybe I’m not cut out for this coaching thing…
💰 Am I even allowed to charge for this?!
Take a deep breath, friend. The problem isn’t you—it’s your marketing.
Most new coaches unknowingly set themselves up for burnout by trying to hustle their way to success on social media, expecting clients to magically appear in the DMs. Spoiler alert: That’s not how it works.
But don’t worry, I’ve got you. Let’s break down 5 simple ways to attract coaching clients—without selling your soul to the algorithm. 🚀
1️⃣ Get Crystal Clear on Who You Actually Want to Work With
You know that saying, “If you try to help everyone, you help no one”? It’s painfully true in coaching.
If your niche is “I help humans transform their lives” …we’ve got a problem.
Your dream clients need to instantly understand:
✅ Who you help
✅ What problem you solve
✅ Why they should choose you over another coach
🔹 What to do instead: Take a moment and really think—who lights you up when you imagine working with them?
Would you rather coach:
- A burned-out corporate woman trying to ditch her 9-5?
- A busy mom struggling with self-care?
- A spiritual seeker looking for inner peace?
Pick one. The clearer you are, the easier it becomes to attract the right people (who are actually willing to pay for coaching).
2️⃣ Sell What They WANT, Not Just What They Need
Look, I get it—you KNOW your coaching can change lives. But your potential clients? They have no clue.
They’re not waking up at 3 AM thinking, “If only I had a transformative mindset coach to help me align with my highest self!”
They’re thinking:
😩 “Why do I keep self-sabotaging my weight loss?”
😵💫 “I’m so overwhelmed—I just need more time in my day!”
😬 “Why am I always broke no matter how much I make?”
🔹 What to do instead:
Instead of trying to sell coaching, package your offer around the specific, tangible results your dream clients actually want—then weave your coaching magic into the process.
✅ Instead of “I offer life coaching,” say…
👉 “I help women over 40 finally break free from dieting and feel amazing in their bodies—without calorie counting or willpower battles.”
✅ Instead of “I’m a leadership coach,” say…
👉 “I help new managers stop second-guessing themselves and lead their teams with confidence.”
See the difference?
3️⃣ Educate, Don’t Assume
Your dream clients don’t know how coaching works. They also don’t automatically see why it’s valuable.
Coaches often make the mistake of talking like a coach instead of speaking their clients’ language.
🔹 What to do instead:
Bridge the gap by making coaching feel relatable and relevant to their life.
❌ Don’t say: “I help you overcome limiting beliefs and shift your mindset.”
✅ Instead, say: “If you’re sick of starting over every Monday and wondering why you can’t stay consistent, we’re going to fix that together.”
❌ Don’t say: “I’ll help you align with your highest self.”
✅ Instead, say: “You know that nagging voice that tells you you’re not good enough? We’re going to shut that down for good.”
The key? Show them the transformation, not just the process.
4️⃣ Use the Right Marketing Channel for Faster Results
This one is huge. Not all marketing platforms work at the same speed.
If you’re posting on Instagram, blogging, or SEO-ing your way to success, that’s GREAT…but just know those methods take time to build traction.
🔹 What to do instead:
If you need clients ASAP, try faster methods like…
✅ Referrals – Ask happy clients, friends, and colleagues for introductions.
✅ Speaking engagements – Give a talk in a FB group, local networking event, or on a podcast.
✅ Partnerships – Team up with a complementary business (yoga studio, nutritionist, therapist) to cross-refer clients.
✅ Personal outreach – DM or email people you already know who might need your help (without being spammy).
These one-to-one connections lead to faster client bookings than passively waiting for Instagram to work its magic.
5️⃣ Follow Up Like a Pro (Without Feeling Awkward)
Most clients don’t say “yes” on the first conversation. That doesn’t mean they’re not interested—it just means they need time.
🔹 What to do instead:
- Follow up in a natural way. If someone seemed interested but didn’t book, check in!
- Send a resource. Instead of just saying, “Hey, are you still interested?” try, “I saw this article and thought of you—hope you’re doing well!”
- Stay visible. Keep sharing client wins, insights, and stories so when they’re ready, YOU are the first coach they think of.
Final Thoughts: You Don’t Have to Be Everywhere—You Just Have to Be Effective
The truth? Getting coaching clients doesn’t have to be exhausting.
✅ You don’t have to post 24/7.
✅ You don’t have to chase every trend.
✅ You don’t have to spend $$$ on ads.
What you do need is a clear message, a solid offer, and a strategy that actually feels good to you.
So take a deep breath, pick 1-2 of these strategies, and focus on doing them well instead of trying to do everything at once.
🎯 Next Steps: Want help creating a simple, no-stress client attraction plan? Join Launchpad, where we break down the exact steps to get clients—without the burnout. 💛
